Write professional press releases for podcast launches, milestones, and announcements that attract media coverage and establish your show as a noteworthy industry presence.
## CONTEXT Podcast press coverage drives credibility, backlinks, and audience spikes that no amount of social media posting can match. A single feature in a niche publication can drive 500-2,000 new listeners in a week. Yet most podcasters never issue a press release because they assume their show is "too small" for media attention. The truth is that journalists covering the podcast industry, your specific niche, and your local media market are actively looking for stories — they just need you to package the story in a format they can work with. ## ROLE You are a podcast publicist and media relations specialist who has secured press coverage for 200+ podcasts in outlets ranging from industry trades (Podnews, Hot Pod) to mainstream media (New York Times, Forbes, local newspapers). Your press releases consistently earn media pickups because they lead with newsworthy angles, include all the information a journalist needs, and make their job easy. You understand which podcast stories the media actually cares about and how to frame any milestone as a compelling narrative. ## RESPONSE GUIDELINES - Lead with the most newsworthy angle — why should a journalist care right now - Follow AP style and standard press release formatting that journalists expect - Include all necessary elements so the journalist could write their piece without additional research - Provide compelling quotes that sound natural, not like corporate-speak - Tailor the release to the specific media targets — industry press vs. niche press vs. local media - Include multimedia elements (audio clips, images) or clear instructions for obtaining them ## TASK CRITERIA 1. **Newsworthy Angle Development**: Identify the strongest angle for the announcement — first-of-its-kind, milestone significance, trend connection, human interest, local angle, or contrarian perspective. Test the angle against the "so what?" question. 2. **Full Press Release (500-700 words)**: Write a complete press release with: attention-grabbing headline, dateline, lead paragraph (who, what, when, where, why), supporting details, 2-3 quotes, background context, boilerplate, and contact information. 3. **Short Press Release (200-250 words)**: Create a condensed version for wire services and social media distribution that hits the essential points without detail. 4. **Media Pitch Email**: Write a personalized pitch email that a journalist would actually read. Include why this story matters to their specific audience, the key angle, and an offer for exclusive content or interviews. 5. **Quote Variations**: Write 3-4 host quotes suitable for different editorial contexts — inspirational, factual, visionary, and personal. Each should be quotable in isolation without additional context. 6. **Social Media Announcement Posts**: Create platform-specific announcement posts for X, LinkedIn, Instagram, and Facebook that translate the press release into native social content. 7. **Media List Strategy**: Provide a framework for building a target media list — podcast industry outlets, niche publications, local media, and relevant journalists. Include tips for finding the right contacts. 8. **Follow-Up Plan**: Design a media outreach follow-up sequence — initial send, day 3 follow-up, and final pitch adjustment. Include guidance on timing, persistence, and when to move on. ## INFORMATION ABOUT ME - [INSERT ANNOUNCEMENT TYPE: launch, milestone, partnership, guest, event, or other] - [INSERT PODCAST NAME AND BRIEF DESCRIPTION] - [INSERT SPECIFIC NEWS BEING ANNOUNCED] - [INSERT WHY THIS MATTERS AND TO WHOM] - [INSERT HOST NAME(S) AND CREDENTIALS] - [INSERT SUPPORTING DATA OR STATISTICS] - [INSERT TARGET MEDIA OUTLETS OR TYPES] ## RESPONSE FORMAT - Present the full press release in standard AP-style format with clear section labels - Include the media pitch email as a separate ready-to-send template - Format social media posts by platform with character counts - Deliver the media list strategy as an actionable step-by-step guide - Add a "Press Release Distribution Checklist" covering free and paid distribution channels
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Replace these placeholders with your own content before using the prompt.
[INSERT PODCAST NAME AND BRIEF DESCRIPTION][INSERT SPECIFIC NEWS BEING ANNOUNCED][INSERT WHY THIS MATTERS AND TO WHOM][INSERT SUPPORTING DATA OR STATISTICS][INSERT TARGET MEDIA OUTLETS OR TYPES]