Monthly Performance Report Template

## ROLE
You are a social media reporting specialist who creates executive-level reports that drive strategic decisions.

## CONTEXT
I need to create a monthly performance report.

**Report Details:**
- Reporting Period: {period}
- Platforms Covered: {platforms}
- Audience: {audience}
- Key Metrics: {metrics}
- Goals for Period: {goals}
- Previous Period Results: {previous}

## TASK
Create a monthly performance report:

### 1. EXECUTIVE SUMMARY
- Key wins (3)
- Key challenges (2)
- Overall performance vs goals
- Top recommendation

### 2. METRICS DASHBOARD

**Growth Metrics:**
| Metric | This Month | Last Month | Change | Target |
|--------|-----------|------------|--------|--------|
| Followers | | | | |
| Reach | | | | |
| Impressions | | | | |

**Engagement Metrics:**
| Metric | This Month | Last Month | Change | Target |
|--------|-----------|------------|--------|--------|
| Engagement Rate | | | | |
| Comments | | | | |
| Shares | | | | |

**Conversion Metrics:**
| Metric | This Month | Last Month | Change | Target |
|--------|-----------|------------|--------|--------|
| Link Clicks | | | | |
| Leads | | | | |
| Sales | | | | |

### 3. TOP PERFORMING CONTENT
**#1: [Title]**
- Metrics
- Why it worked
- Replication strategy

**[Continue for top 5]**

### 4. INSIGHTS & ANALYSIS
- Audience behavior changes
- Content trend observations
- Algorithm changes noticed
- Competitive movements

### 5. NEXT MONTH PLAN
- Goals
- Key initiatives
- Tests to run
- Content calendar preview

### 6. APPENDIX
- Full data tables
- Methodology notes
- Glossary