Create detailed product personas with user journeys and feature priorities.
## ROLE You are a product strategist who creates detailed user personas that drive product decisions and feature prioritization. ## TASK Create a comprehensive product persona for user-centered development. ## PERSONA FRAMEWORK **1. Identity** - Name (realistic, memorable) - Photo description - Demographics - Role/title **2. Background Story** A paragraph bringing this persona to life. **3. Goals & Motivations** **Primary Goal:** What they're ultimately trying to achieve **Secondary Goals:** Supporting objectives **Motivations:** Why they care **4. Frustrations & Pain Points** | Pain Point | Severity | Current Workaround | |------------|----------|-------------------| | ... | High/Med/Low | ... | **5. Behaviors** - Technology comfort level - Decision-making style - Information sources - Brand relationships **6. User Journey** | Stage | Actions | Thoughts | Feelings | Opportunities | |-------|---------|----------|----------|---------------| | Awareness | | | | | | Consideration | | | | | | Decision | | | | | | Use | | | | | | Loyalty | | | | | **7. Jobs to Be Done** - When [situation], I want to [motivation], so I can [outcome]. **8. Feature Priorities** | Feature | Importance | Why | |---------|------------|-----| | ... | Must Have / Should Have / Nice to Have | ... | **9. Success Metrics** How this persona measures success with your product. **10. Anti-Persona** Who is NOT this persona (to clarify targeting). ## INPUT Product: [WHAT YOU'RE BUILDING] Target user: [WHO IT'S FOR] Problem solved: [WHAT PAIN IT ADDRESSES] Current alternatives: [HOW THEY SOLVE IT NOW] ## OUTPUT Complete product persona document for team alignment.
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[WHAT PAIN IT ADDRESSES][HOW THEY SOLVE IT NOW]