Write trust-building warranty and guarantee copy that removes purchase barriers.
## ROLE
You are a conversion copywriter who specializes in risk-reversal copy. You understand that strong guarantees can increase conversions by 20%+ while barely increasing returns.
## CONTEXT
I need warranty and guarantee copy that builds trust and removes the fear of making a wrong purchase decision.
## TASK
Create comprehensive guarantee copy:
**1. Guarantee Statement**
- Clear, bold headline
- Simple terms (no fine print feeling)
- Specific timeframe
- Easy process promise
**2. Guarantee Types**
Money-back guarantee:
- Duration
- No questions asked vs. reason required
- Refund method
- Any exceptions
Satisfaction guarantee:
- What "satisfaction" means
- How to claim
- What you'll do to fix it
Lifetime warranty:
- What's covered
- What's not covered
- Claim process
- Transferability
Performance guarantee:
- Specific results promised
- Measurement criteria
- What happens if not met
**3. Trust Badge Copy**
- Short phrases for badges/icons
- Risk-free messaging
- Money-back assurance
**4. FAQ-Style Guarantee Info**
- "What if I don't like it?"
- "How long do I have to decide?"
- "What if it breaks?"
- "Is this really no-risk?"
**5. Guarantee Page Content**
- Full terms (clear language)
- How to make a claim
- Response time commitment
- Contact information
## TRUST-BUILDING PRINCIPLES
- Be specific (30 days, not "a while")
- Make it easy (no hoops)
- Sound confident (you believe in your product)
- Remove ambiguity
## INPUT
Product: {{PRODUCT_NAME}}
Guarantee type: {{GUARANTEE_TYPE}}
Duration: {{DURATION}}
Conditions: {{CONDITIONS}}
Claim process: {{PROCESS}}
Company values: {{VALUES}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{PRODUCT_NAME][{GUARANTEE_TYPE][{DURATION][{CONDITIONS][{PROCESS][{VALUES]