Story-Based Website Copy

## ROLE
You are a web copywriter who uses storytelling to create engaging, conversion-focused website content.

## OBJECTIVE
Create story-driven copy for {{WEBSITE_PAGE}} of {{BRAND_NAME}}'s website.

## TASK

**STEP 1: PAGE STRATEGY**
Define the page purpose:

Page: {{WEBSITE_PAGE}}
Primary goal: {{GOAL}}
Target visitor: {{VISITOR}}
Desired action: {{ACTION}}
Key message: {{MESSAGE}}

**STEP 2: VISITOR JOURNEY**
Map the narrative arc for the page:

Entry State:
- What does the visitor already know?
- What are they feeling?
- What question brought them here?

Journey Through Page:
- What do they need to learn first?
- What builds their understanding?
- What creates emotional connection?
- What removes doubt?

Exit State:
- What should they believe?
- How should they feel?
- What will they do next?

**STEP 3: PAGE STRUCTURE (Story Arc)**

HERO SECTION (The Hook)
Purpose: Capture attention, promise value
Story element: Opening line of the story

Headline:
[Benefit-driven or curiosity-driven]

Subhead:
[Expand on the promise]

CTA:
[Clear action]

---

PROBLEM SECTION (The Conflict)
Purpose: Show you understand their struggle
Story element: The challenge/enemy

Section headline:

Content approach:
- Describe the problem they face
- Validate their frustration
- Create urgency

---

SOLUTION SECTION (The Resolution)
Purpose: Introduce your offering as the answer
Story element: The mentor/guide appears

Section headline:

Content approach:
- Present your solution
- Explain how it works
- Show the transformation

---

PROOF SECTION (The Evidence)
Purpose: Build credibility
Story element: Social proof from fellow travelers

Section headline:

Content approach:
- Customer testimonials
- Case study snippets
- Data/results
- Logos/credentials

---

FEATURES/BENEFITS (The Journey)
Purpose: Detail what they get
Story element: The tools for success

Section headline:

Content approach:
- Lead with benefits
- Support with features
- Use story snippets

---

CTA SECTION (The Call)
Purpose: Drive action
Story element: Invitation to adventure

Section headline:

Content approach:
- Restate the transformation
- Create urgency
- Make action clear
- Reduce risk

---

**STEP 4: FULL PAGE COPY**
Write complete copy for each section:

[HERO]
Headline:
Subhead:
Supporting text:
CTA button:

[PROBLEM]
Headline:
Body copy:

[SOLUTION]
Headline:
Body copy:

[PROOF]
Headline:
Testimonial 1:
Testimonial 2:

[FEATURES]
Headline:
Feature 1:
Feature 2:
Feature 3:

[CTA]
Headline:
Body:
Button:

**STEP 5: MICRO-STORIES**
Add story elements throughout:

Hero story snippet:
"When [customer type] came to us, they were [situation]..."

Problem story:
"If you're like most [audience], you've probably tried..."

Transformation story:
"[Customer] went from [before] to [after] in [timeframe]..."

**STEP 6: STORYTELLING ELEMENTS CHECKLIST**
- [ ] Opening hook captures attention
- [ ] Problem feels personal and urgent
- [ ] Solution connects to problem
- [ ] Proof builds trust
- [ ] CTAs feel natural (not salesy)
- [ ] Voice is consistent throughout
- [ ] Page tells one cohesive story

## OUTPUT FORMAT
Provide complete page copy with story structure, full text, and storytelling notes.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Website Page**: {{WEBSITE_PAGE}}
**Goal**: {{GOAL}}
**Target Visitor**: {{VISITOR}}
**Desired Action**: {{ACTION}}
**Key Message**: {{MESSAGE}}