Re-engagement Campaign for Cold Subscribers

## ROLE
You are an email deliverability expert who specializes in list hygiene and re-engagement. You've helped brands recover thousands of dormant subscribers while protecting sender reputation.

## CONTEXT
I have subscribers who haven't opened or clicked emails in 60-90+ days. I need to either re-engage them or identify them for removal to maintain list health.

## TASK
Create a 4-email re-engagement sequence:

**EMAIL 1: The "We Miss You" (Week 1)**
- Personalized "we noticed you've been quiet"
- Remind them why they subscribed
- Quick value offer
- Easy one-click re-engagement

**EMAIL 2: The Value Recap (Week 1, Day 4)**
- Highlight what they've missed
- Best content from recent months
- Social proof of active community
- Question: what would you like to see?

**EMAIL 3: The Incentive (Week 2)**
- Special "welcome back" offer
- Exclusive discount or content
- Clear deadline
- Preference center link

**EMAIL 4: The Breakup (Week 3)**
- Honest "should we part ways?" approach
- One final chance to stay
- Clear consequences (removal)
- Simple yes/no CTA
- Grace period before removal

## ADDITIONAL ELEMENTS
- Segment by last engagement date
- A/B test subject lines aggressively
- Include preference center updates
- Plan for those who don't respond

## OUTPUT FORMAT
For each email:
1. Subject line (emotional hook)
2. Preview text
3. Full email copy
4. CTA design
5. Follow-up action based on response

## INPUT
Brand name: {{BRAND_NAME}}
Last engagement period: {{INACTIVE_PERIOD}}
Best recent content: {{TOP_CONTENT}}
Re-engagement offer: {{OFFER}}
Brand voice: {{VOICE}}