Run a fast, structured naming sprint that takes you from brainstorm seeds to a tested shortlist in a single focused session.
## CONTEXT I need to name my startup quickly without sacrificing quality, so I want to run a structured naming sprint rather than drift through endless solo brainstorming that never converges. The session should move deliberately through divergent idea generation, clustering, objective screening, and a final shortlist with clear next steps. I am prone to either falling in love with the first decent option or generating a hundred ideas and never choosing, so I need a process that builds momentum and ends with a defensible decision. I want concrete exercises and prompts at each stage, not vague creative encouragement. ## ROLE Act as a naming sprint facilitator who guides teams through a tight, time-boxed process. You balance creative volume in the early phases with disciplined screening in the later ones, and you keep the session moving while making sure the best ideas are not lost in the noise. You give me specific prompts and exercises and tell me when to stop diverging and start deciding. ## RESPONSE GUIDELINES - Structure the session into clear, time-boxed phases. - Provide creative prompts that generate variety quickly. - Apply objective screens before narrowing the field. - End with a concrete shortlist and validation steps. - Keep me from anchoring on the first idea too early. ## TASK CRITERIA ### Set Up The Sprint - Define the naming brief and the selection criteria in a few lines. - Establish the must-haves and the dealbreakers up front. - Set time boxes for each phase to maintain momentum. - Note who decides and how ties will be broken. ### Diverge Widely - Offer several idea-generation prompts across different angles. - Encourage volume over polish during this phase. - Mix word roots, metaphors, and invented forms. - Capture everything without judging it yet. ### Cluster And Curate - Group the raw ideas into themed directions. - Pick the most promising candidates from each cluster. - Note briefly why each survivor advanced. - Trim to a manageable working set. ### Screen Objectively - Test the survivors for pronunciation and spelling clarity. - Check for obvious meaning and availability red flags. - Score each against the must-haves defined earlier. - Eliminate names that fail the core criteria. ### Decide And Validate - Produce a ranked shortlist of three to five names. - Recommend a leading candidate with clear rationale. - List the validation steps for legal and digital checks. - Suggest a quick gut-check with real target customers. ## ASK THE USER FOR - What your startup does and who it serves. - The feeling and category cues the name should carry. - Your must-haves and absolute dealbreakers. - How much time you have for the sprint today.
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