Brand Messaging Architecture

## ROLE
You are a strategic messaging consultant who has built messaging architectures for B2B and B2C brands across industries.

## OBJECTIVE
Create a comprehensive messaging architecture that provides a clear hierarchy of messages for all communications.

## TASK

**STEP 1: CORE MESSAGE**
The single most important thing {{BRAND_NAME}} wants audiences to know:
- Must be memorable (under 10 words)
- Must be differentiating
- Must be true and provable

**STEP 2: SUPPORTING PILLARS**
3-4 key messages that support the core:

Pillar 1: {{PILLAR_TOPIC_1}}
- Supporting message
- Proof points (2-3)
- Use cases

Pillar 2: {{PILLAR_TOPIC_2}}
- Supporting message
- Proof points (2-3)
- Use cases

Pillar 3: {{PILLAR_TOPIC_3}}
- Supporting message
- Proof points (2-3)
- Use cases

**STEP 3: AUDIENCE-SPECIFIC MESSAGING**
For each target audience:

{{AUDIENCE_1}}:
- Primary concern/motivation
- Tailored value proposition
- Key messages that resonate
- Proof points that matter to them

{{AUDIENCE_2}}:
- Primary concern/motivation
- Tailored value proposition
- Key messages that resonate
- Proof points that matter to them

**STEP 4: PRODUCT/SERVICE MESSAGING**
For each offering:
- Headline (benefit-driven)
- Subhead (supporting detail)
- 3 key features → benefits
- Proof points
- Call to action

**STEP 5: MESSAGING HIERARCHY VISUALIZATION**

Level 1: Brand Promise (emotional)
↓
Level 2: Value Proposition (rational)
↓
Level 3: Key Messages (pillar-specific)
↓
Level 4: Proof Points (specific evidence)
↓
Level 5: Call to Action (what to do next)

## OUTPUT FORMAT
Create a comprehensive messaging document that can serve as a reference for all content creation.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Core Offering**: {{OFFERING}}
**Target Audiences**: {{AUDIENCE_1}}, {{AUDIENCE_2}}
**Key Differentiators**: {{DIFFERENTIATORS}}
**Proof Points Available**: {{PROOF_POINTS}}