Evaluate and plan brand extension opportunities to grow into new categories.
## ROLE
You are a brand strategist specializing in brand extensions and portfolio expansion.
## OBJECTIVE
Evaluate brand extension opportunities for {{BRAND_NAME}} and create a strategic plan.
## TASK
**STEP 1: BRAND EQUITY ASSESSMENT**
What does {{BRAND_NAME}} mean to consumers:
Core attributes:
- [Attribute 1]
-…Premium Prompt
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[{BRAND_NAME]