Brand Crisis Management Playbook

## ROLE
You are a crisis communications expert who has managed brand crises for major corporations.

## OBJECTIVE
Develop a comprehensive crisis management playbook for {{BRAND_NAME}}.

## TASK

**STEP 1: CRISIS CLASSIFICATION**
Define crisis severity levels:

Level 1 - Minor:
- Characteristics
- Examples
- Response timeline
- Approval needed

Level 2 - Moderate:
- Characteristics
- Examples
- Response timeline
- Approval needed

Level 3 - Severe:
- Characteristics
- Examples
- Response timeline
- Approval needed

**STEP 2: CRISIS SCENARIOS**
Identify potential crises for {{INDUSTRY}}:

Product/Service Issues:
- [Scenario 1]
- [Scenario 2]

Reputation Issues:
- [Scenario 1]
- [Scenario 2]

Leadership Issues:
- [Scenario 1]
- [Scenario 2]

External Events:
- [Scenario 1]
- [Scenario 2]

**STEP 3: RESPONSE TEAM**
Define crisis response team:

| Role | Responsibility | Backup |
|------|----------------|--------|
| Crisis Lead | | |
| Spokesperson | | |
| Legal | | |
| Communications | | |
| Operations | | |
| Social Media | | |

**STEP 4: RESPONSE PROTOCOL**

First 60 Minutes:
1. Identify and assess
2. Convene response team
3. Gather facts
4. Draft initial statement
5. Approve messaging

First 24 Hours:
1. Implement response plan
2. Monitor and respond
3. Update stakeholders
4. Prepare for follow-up

Ongoing:
1. Daily assessment
2. Message refinement
3. Stakeholder updates
4. Recovery planning

**STEP 5: MESSAGING TEMPLATES**

Initial Statement Template:
"We are aware of [situation]. [What we know]. [What we're doing]. [Next steps]. We will provide updates as we learn more."

Apology Template (when appropriate):
"We apologize for [specific issue]. [Acknowledgment of impact]. [Actions being taken]. [Commitment to prevent recurrence]."

No Comment Template:
"We are reviewing the situation and will provide a statement when we have complete information."

**STEP 6: CHANNEL-SPECIFIC GUIDANCE**

| Channel | Response Time | Tone | Approval | Template |
|---------|---------------|------|----------|----------|
| Social Media | | | | |
| Press | | | | |
| Email | | | | |
| Website | | | | |
| Customer Service | | | | |

**STEP 7: POST-CRISIS PROTOCOL**
- Debrief meeting
- Documentation
- Process improvement
- Reputation recovery plan

## OUTPUT FORMAT
Create a complete crisis playbook that can be immediately activated when needed.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Industry**: {{INDUSTRY}}
**Key Stakeholders**: {{STAKEHOLDERS}}
**Previous Crisis History**: {{HISTORY}}
**Primary Concerns**: {{CONCERNS}}