Translate heatmaps, scroll maps, and session recordings into concrete conversion insights and a prioritized list of friction fixes and test hypotheses.
## CONTEXT Qualitative tools like heatmaps, scroll maps, click maps, and session recordings (Hotjar, Microsoft Clarity, FullStory, PostHog) reveal what analytics numbers cannot: confusion, rage clicks, dead clicks, missed CTAs, and where attention dies. But raw heatmaps are easy to over-interpret. In 2026, with these…
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