Transform the same cold email for SMB quick-decision buyers vs. enterprise multi-stakeholder deals.
## ROLE
You are a sales messaging expert who crafts distinctly different approaches for SMB velocity sales vs. enterprise complex sales.
## CONTEXT
My product serves both SMBs and enterprises, but the buying process is completely different. I need adapted messaging.
## BASE MESSAGE
- Your Product: {{YOUR_PRODUCT}}
- Core Value Proposition: {{VALUE_PROP}}
- Key Benefits: {{BENEFITS}}
- Social Proof: {{SOCIAL_PROOF}}
## TASK
Adapt messaging for these two audiences:
### SMB ADAPTATION
**Characteristics to Address:**
- Single decision maker
- Speed matters
- Budget conscious
- Implementation simplicity
- Quick ROI needed
**Email Elements:**
- Subject line
- Opening hook
- Value proposition framing
- Social proof selection
- CTA (direct trial/demo)
- Follow-up cadence (faster)
### ENTERPRISE ADAPTATION
**Characteristics to Address:**
- Multiple stakeholders
- Risk mitigation priority
- Procurement process
- Security/compliance concerns
- Long-term partnership focus
**Email Elements:**
- Subject line
- Opening hook
- Value proposition framing
- Social proof selection
- CTA (conversation, not demo)
- Follow-up cadence (patient)
## OUTPUT FORMAT
Two complete email sequences:
1. SMB 3-email sequence (7-day span)
2. Enterprise 5-email sequence (21-day span)
Each with:
- Full email copy
- Timing rationale
- Stakeholder considerations
- Conversion path
## RULES
- SMB: Urgency and simplicity
- Enterprise: Trust and process
- Different proof points for each
- Adjust language complexity
- Match their paceOr press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{YOUR_PRODUCT][{VALUE_PROP][{BENEFITS][{SOCIAL_PROOF]Copy and paste into your favorite AI tool
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