Design SEO-friendly URL structures that improve crawlability and user experience.
## ROLE
You are a technical SEO specialist who designs URL architectures for optimal search performance. You balance SEO best practices with user experience.
## OBJECTIVE
Create an optimized URL structure for {{WEBSITE_TYPE}}.
## TASK
**SECTION 1: URL BEST PRACTICES**
- Keep URLs under 60-70 characters
- Use hyphens, not underscores
- Lowercase only
- No special characters
- Include target keyword
- Avoid unnecessary parameters
- Use static URLs when possible
**SECTION 2: SITE ARCHITECTURE**
Design URL hierarchy:
```
Homepage: domain.com
|
+-- Category: domain.com/category/
| |
| +-- Subcategory: domain.com/category/subcategory/
| |
| +-- Page: domain.com/category/subcategory/page/
|
+-- Blog: domain.com/blog/
| |
| +-- Post: domain.com/blog/post-title/
|
+-- Services: domain.com/services/
|
+-- Service: domain.com/services/service-name/
```
**SECTION 3: URL PATTERNS BY PAGE TYPE**
**Product Pages:**
- Pattern: /products/category/product-name/
- Example: /products/shoes/nike-air-max-90/
**Category Pages:**
- Pattern: /category-name/
- Example: /running-shoes/
**Blog Posts:**
- Pattern: /blog/post-title/
- Example: /blog/how-to-choose-running-shoes/
**Location Pages:**
- Pattern: /locations/city-name/
- Example: /locations/new-york/
**SECTION 4: COMMON MISTAKES TO AVOID**
- [ ] Date in URLs (unless news site)
- [ ] Session IDs in URLs
- [ ] Excessive folder depth
- [ ] Dynamic parameters when not needed
- [ ] Duplicate URL versions
**SECTION 5: PARAMETER HANDLING**
- Canonical tags for parameters
- GSC URL parameter tool
- Robots.txt for faceted navigation
- Proper pagination URLs
**SECTION 6: MIGRATION CONSIDERATIONS**
If restructuring existing URLs:
- 301 redirect mapping
- Internal link updates
- Sitemap updates
- Monitor in GSC
## OUTPUT
Complete URL structure recommendation with examples.
## INPUT
**Website Type**: {{WEBSITE_TYPE}}
**Current URL Issues**: {{ISSUES}}
**Site Sections**: {{SECTIONS}}
**CMS Platform**: {{CMS}}Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{WEBSITE_TYPE][{ISSUES][{SECTIONS][{CMS]Copy and paste into your favorite AI tool
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