The classic persuasion frameworks for cold outreach, each with a structure and an AI prompt snippet. Use them to draft emails that get replies, not deletes.
AIDAAttention -> Interest -> Desire -> Action. Hook, build value, then ask.PASProblem -> Agitate -> Solution. Name the pain, twist it, then relieve it.BABBefore -> After -> Bridge. Current state, dream state, your offer as the bridge.PPPPraise -> Picture -> Push. Compliment, paint outcome, prompt next step.QVCQuestion -> Value -> Call-to-action. Open with a relevant question.4 PsPromise -> Picture -> Proof -> Push. Adds social proof to BAB-style flow.CuriosityTease without revealing: "a quick idea for [company]"PersonalizedReference something specific: "loved your post on [topic]"Benefit-ledLead with the outcome: "cut [metric] by 30%?"Question"are you the right person for [topic]?"Keep it shortAim for 3-5 words; long subjects get truncated on mobile.Personalized openerFirst line must be about them, never "I hope this finds you well."One clear CTAAsk for one thing: a reply, a call, or a yes/no question.Keep it shortUnder 120 words; cold email is a conversation starter, not a pitch deck.Social proofOne specific result or recognizable client name builds trust fast.Soft close"Worth a quick chat?" beats "Book a 30-minute demo now."Draft (PAS)"Write a 90-word cold email using PAS for [persona] selling [offer]."Personalize"Given this prospect's LinkedIn bio, write a 1-line personalized opener."Subject lines"Give me 7 cold-email subject lines for [offer], under 5 words each."Follow-up"Write a short, friendly follow-up to a non-reply that adds new value."Shorten"Cut this email to under 75 words without losing the core ask."Want ready-to-use prompts to go with this cheatsheet?
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